Introducing www.undergroundfanclub.com. Events, community, exclusive experiences.

I was invited by @rantravelondon to help them to refresh Underground Fan Club brand identity and website based on the brand strategy they built with the client.

Keyword AUTHENTIC, INCLUSIVE, DEMOCRATIC, HONEST, EXPERIENCED, PASSIONATE, SPIRITED, IN-THE-KNOW, DOWN-TO-EARTH,
“FUCKING COOL”

The logo icon inspired by the Underground Fan Club’s soul: community. Event, a place for great experiences where people will have a good time.