Katelin Gibbs

About

Project collaboration with @joyyiu for a fine jewelry designer.
Scope: Custom logotype!

Story

Perfecting letters for your brand's logo goes beyond typing a font and call it a day. There is a lot more going on at the backstage. We start from researching existing fonts (tons of it!), picking the style that matches (soft, bold, or funky), studying the typography that matches how the letter of the logo is placed together, how the serif is shaped, the ligature, and many more. I can geek about it all day!
Well, if you ask, should every brand need a custom logotype for their logo? I say, why not?
.
In my analogy, you can commission an artist to paint to fill in the white space of your wall, you can also buy a ready stock art piece, or you can print an artwork. All of them serve the same purpose. To fill the blank space on your wall. But the feeling of owning something unique? Priceless!